Within our Integrated Marketing Communications class, we were divided into groups of five students to form a marketing agency. We were then given a local client whom we were to create a year long IMC plan for. We were responsible for creating a mix of marketing efforts for the company to use through this year that was within the hypothetical budget of $25,000. We then presented our findings to the client and provided them with a hard copy of the plan book. Both of these deliverables are downloadable at the left. 

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Within this project, my main responsibilities included the design of the strategy of the mix, the creation of the Our First Chapter campaign, and the design of the overall plan book layout. The client was very pleased with our presentation and expressed intention to implement some of our initiatives.