As I enter my final undergraduate semester, I am enrolled in MKT 415: Marketing Application and Advanced Research. This is a seminar course, in which we are tasked with creating an individual project on a topic of our choice. This is a great learning opportunity, as I will be responsible for managing this project from start to finish. Throughout the semester, I will update this page with pieces from the project. In May, upon completion of the entire project, I will upload my final report.